About Grafton Girl

Grafton Girl was born from a simple idea: feel-good fashion you actually want to wear—easy silhouettes, soft fabrics, and colours that lift your day. Inspired by the energy of Dublin’s Grafton Street, we create accessible collections with a modern fit and a thoughtful, less-waste approach.

What we stand for

• Quality that lasts — fabrics and fits you’ll reach for again and again.

• Mindful shipping — we bundle orders to reduce emissions; delivery is typically 7–14 days.

• Small batches, big care — we test, listen, and only scale what you love.

• Everyone welcome — pieces designed to feel good for women 18–45 (and anyone who loves the look).

• Straightforward & kind — clear info, quick support, no fluff.

Mini timeline

• 2019–2021 — First sketches and pop-ups in Ireland; the Grafton Girl idea takes shape.

• 2023 — Online boutique launches with tight, well-loved capsule drops.

• 2024 — Growth across the Benelux and a switch to bundled, lower-impact shipping (7–14 days).

• 2025 — New markets go live (including Poland); preparing a selective rollout in Scandinavia.

• Next — Better everyday basics, clearer traceability, and more community-led design.

Why 7–14 days delivery?

Bundling shipments lets us cut transport and packaging, avoid overproduction, and keep the focus on pieces you truly want. You wait a little longer, but the impact—and waste—are a lot lower.

How we build collections

1. Listen — reviews, DMs, polls.

2. Test — small runs, then refine fits and colours.

3. Release — only when it’s genuinely loved.

Our promise

You’ll get pieces that feel good, fit beautifully, and last beyond a single season. If the fit isn’t quite right, our team will help you find the size or style that is.

Join the journey. Explore the latest drop, check our Bestsellers, and tell us what you want to see next. 💛